Relying on human nature for a successful viral marketing campaign
Friday, January 18th, 2008
On the day that the J.J. Abram’s produced “Cloverfield” hits theaters nationwide, I thought it to be appropriate to discuss some of the underlying tactics those behind the film utilized to garner a tremendous following for the movie. Specifically, I want to discuss viral marketing and how deeply it relies on human nature to be successful. Viral marketing is becoming more and more common because it places emphasis on “word of mouth” to increase brand awareness. With technology as it is today, the lines for communication spread far and wide. Harnessing this tremendous asset can power a product or idea with great force. However, it is not always easy to generate interest through a viral market. There are a few key steps that are necessary for a successful viral market. They include: (more…)