Don’t let “free” sway a decision.
Tuesday, February 26th, 2008Everyone seems to get excited by the word free. The mere notion of receiving “something” for “nothing” elevates sentiment towards an idea, company or product. However, what people oftentimes fail to realize is that items are rarely given away for free. The cost is recouped somewhere else. The prime example of this is the recent report that Abilene Christian University is giving away iPhones (more…)