The Corey Story

During the summer of 2007, I was lucky enough to participate in the Google Summer of Code with the WordPress organization. I was given the task of trying to improve the content management capabilities supported by WordPress. In my analysis, I crafted a concrete definition of what is included in a high quality content management system. In this definition, I listed four main pillars that a CMS must include to be an efficient system in terms of managing content. These pillars include: (more…)

Randy Moss frustrates me. He is a dynamic player on the football field, possessing the rare combination of size and speed. He came into the league with the Minnesota Vikings and, because of the draft, had a chip on his shoulder. He ultimately put up what is arguably one of the best offensive rookie performances the NFL has ever seen with 17 TD catches and 1300+ yards. His superb play continued with the Vikings for the next few seasons , putting up 10+ touchdowns and 1200+ receiving yards with ease. However, Randy soon became unhappy (more…)

After a weekend of pure box office dominance, “Cloverfield” is counting its riches as it has already grossed a $16-million profit. However, this is not the movie everyone should be talking about. There is a foreign feature film in limited release across the U.S. that is so good I had chills almost the entire movie. I am talking about “The Orphanage”, a movie that is so good, you will immediately be discussing whether or not you should be including it in the top three best movies you have ever seen. The film uses sound, lighting and character development to power its twisted, riveting (more…)

A few days back as I was doing my usual rounds on the web, checking the scores from the night before and reading the news, I came across something that startled me on CNN.com’s homepage. What was it? Live updates of Britney Spear’s child custody hearing taking place in California. Is this what America is coming to? Since when has Britney Spear’s ongoing inability to live a normal life become “headline” news for CNN? I find it absolutely ridiculous (more…)

On the day that the J.J. Abram’s produced “Cloverfield” hits theaters nationwide, I thought it to be appropriate to discuss some of the underlying tactics those behind the film utilized to garner a tremendous following for the movie. Specifically, I want to discuss viral marketing and how deeply it relies on human nature to be successful. Viral marketing is becoming more and more common because it places emphasis on “word of mouth” to increase brand awareness. With technology as it is today, the lines for communication spread far and wide. Harnessing this tremendous asset can power a product or idea with great force. However, it is not always easy to generate interest through a viral market. There are a few key steps that are necessary for a successful viral market. They include: (more…)